Money – it is a unique ad-stopper, who instantly grabs the attention of the consumer. The use of such mercenary "bait for the eyes" in the outdoor and guerrilla advertising is great scope for creativity in advertising a variety of product categories, ranging from charitable donations and ending with the magazine for car enthusiasts.
Donation box Chinese agency Mccann HeaithCare invented the donation box, which turned every coin in a drop of water flowing into the mouth to the needy.The campaign called on to sacrifice for the construction of canals and reservoirs in arid areas of western China.
Box for donations to the Assistance Fund of Sri Lanka after the devastating tsunami in 2004
The more coins to throw in a donation box Unicef, the closer to the water to the boy. Agency TBWA Singapore.
The agency has come up Try Oslo for charity Salvation Army promotional piggy bank. At bus stops were placed posters with the image of homeless people lying and sitting directly on the asphalt. In the protective glass was made for the opening coin tossing people who lined the makeshift bed and a roof for the homeless. Thus NGO "Salvation Army" gave an opportunity for everyone is simple and easy to make a donation and show what the money will go: on a bed and a roof over the heads of people who need them. Inscription on the Drum: A small coin can make a big difference.
According to the publication, " Credit in Kazan ', similarly the Foundation to assist children in disadvantaged countries invited passers-by to build a house for a homeless child by coin is dipped into a specially designed box for donations. Creative designed Taxi, Toronto.
Money for children's vaccine was collected in a makeshift syringe division which indicates how many injections can be done already donated money.
Agency DDB BRASIL presented an interesting solution to outdoor advertising in the case for WWF, aimed at collecting donations for the animals. In cinemas, sports halls and reception of large companies were established magnetic posters. People making donations, thereby creating a mosaic in the form of the animal, which will be used to support money.Taglayn: Make your donation and you'll see someone you are helping.
Money as an advertising medium by Volkswagen of stamps on this banknote 20, 50, 100 euros to promote the benefits of their new cars with fuel-efficient engine BlueMotion. On the bills of various denominations can find information on how far the path is enough fuel, purchased for an amount equal dignity bill. For example, the bill was 50 euros stated that this amount of fuel you can buy enough for a distance of 980 km.
Agency Scholz & Friends has placed advertisements cheap fare roaming on Vodafone in Europe banknotes. An unusual advertising medium became Euro banknotes, which are glued special stickers that can be easily removed without damaging the bill.
Branded money were put into circulation in the stores, service stations and airports taxis, that is, in places most crowded of tourists. Thus, guerrilla advertising reached its target audience, having got there, where previously no one dared not advertising – in the wallet.
Agency BASSAT OGILVY BARCELONA scattered to the NGO UNITED HANDS on the streets of fake money, on the other side of which was written "For the wealth of a few hidden poverty of the majority."
There are examples of using money as an advertising media in Russia. So Ural Bank in 2009 scattered the fake money as an advertisement. How to make a man take a flyer with information about loans? And to make sure that he did not throw her, and hid it in his pocket? The bank "Ural FD" chose to use a flyer with the design of a 500-ruble bills for service promotion credit.
The campaign, "money" not only spread but also issued together with the delivery in cinemas.
The Berlin agency Jung von Matt advertising posted SPARKASSE bank coins in the bottom of the fountain. Lyrics: "desires?There is a better way to invest your money. "
On the distribution of elephants Chevrolet Aveo billboard passers scored a 20 000 coins. 20-foot billboard with application of 20 000 pennies, was hanged on a wall on New Oxford Street.Housed at the height of human growth and without a single hint of install security odnopensovyh coins immediately attracted attention. First, the passers-shy otkolupyvali one coin, and then went into a rage and some frankly just started stuffing his pockets. Londoners took only half an hour to carry all otkolupnut and 20 000 odnopensovyh coins.
Record inflation in Zimbabwe , cheap money is a million times, allowed to use money as a normal paper posters in the campaign edition of The Zimbabwean Newspaper. The Government's economic policy the country has made such a huge amount as 100 trillion Zimbabwean dollars is almost analogous to our cents. That the money had been pasted on billboards opposition newspaper Zimbabwean Newspaper, published by Zimbabwean exiles from their homeland zhurnalistami.Kreativ developed agency TBWA Hunt Lascaris (South Africa, Cape Town). Taglayn: Thanks to Mugabe, the money turned into a wallpaper (Thanks to Mugabe this money is wallpaper). The campaign was awarded the Grand Prix Cannes Lions 2009 in the category Outdoor.
If you do not know about inflation in Zimbabwe, such advertising would be useful to provide a cash loan without income .
Behind the glass bullet-proof, no foot-breakable safety glass 3M saves money any more secure safe.
French car magazine L'ARGUS posted on the streets of Paris, red car, packed to overflowing with money (which the movie you might see in advertising on Channel One ). Unusual ambient symbolized the problem many car owners who have all the money spent on repairs and maintenance of the machine. On the roof of the vehicle was written the following text: Do not spend all your money on a car. Before you do anything, check out L'ARGUS.
In advertising, super-adhesive tape Tesa creatives from BBDO Denmark is not afraid to stick with it to the billboards for real money.
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yeh khakii apni fitret main nah noori hai nah narii hai
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